Online ad spend growth of internet pharmacies in Russia 2020

Published by Statista Research Department, May 4, 2021
The pharmacy website Asna.ru in Russia increased its spending on digital advertising by 111 percent in the first quarter of 2020 compared to the corresponding period of the previous year. The online pharmacy Apteka.ru saw an 83 percent growth in its online ad spend. The reasons behind it could be the COVID-19 outbreak in Russia as well as the law allowing online pharmacies to sell over-the-counter medication that entered into force on April 1, 2020.

Online advertising spending growth of internet pharmacies in Russia in 1st quarter 2020

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Sources

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Release date

March 2020

Region

Russia

Survey time period

Q1 2020

Supplementary notes

According to the source, the study was conducted to look at the impact of the coronavirus epidemic as well as the legal changes that entered into force on April 1, 2020, allowing online sales of medication not requiring a prescription.

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