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Online ad spend growth of internet pharmacies in Russia 2019-2020

The pharmacy website asna.ru in Russia increased its spending on digital advertising by 182 percent March 2020 compared to the corresponding period of the previous year. The online pharmacy apteka.ru saw an 82 percent growth in its online ad spend in the first three months of 2020 relative to the first quarter of 2019. The reasons behind it could be the COVID-19 outbreak in Russia as well as the law allowing online pharmacies to sell medication without a prescription that entered into force on April 1, 2020.

For further information about the coronavirus (COVID-19) pandemic, please visit our dedicated Facts and Figures page.

Online advertising spending growth of internet pharmacies in Russia in 1st quarter 2020 and March 2020*

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Sources

Release date

March 2020

Region

Russia

Survey time period

Q1 2020 and March 2020

Supplementary notes

* According to the source, the study was conducted to at the impact of the coronavirus epidemic as well as the legal changes that entered into force on April 1, 2020, allowing online sales of medication not requiring a prescription.

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Statistics on "Coronavirus (COVID-19) in Russia"

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