A report from May 2020 estimated the change of ad spending on specific categories due to coronavirus worldwide, using data from companies across 96 markets as well as investment data and earning releases. Comparing the predictions made in 2019 pre-pandemic, the ad spending on i.e. telecoms and utilities went from an original 8.5 percent to 4.3 percent growth. Other categories are believed to experience an even stronger drop in growth, such as financial services for which the ad spend growth predictions declined from 11.8 percent to -18.2 percent.
Estimated change in advertising spending in response to coronavirus worldwide in 2020, by category
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Other statistics that may interest you Coronavirus: impact on the advertising and marketing industry worldwide
Overview
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- Basic Statistic Impact of COVID-19 outbreak on global ad spend 2019-2020
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- Premium Statistic Estimated ad spending change due to coronavirus worldwide in 2020, by category
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Further related statistics
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- Issues with highest impact on ad spend due to COVID-19 U.S 2020
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Statistics
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- Google search ad revenue in the U.S. 2019-2024
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- Difficulty of staying home due to the coronavirus (COVID-19) pandemic in Poland 2020
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- Decrease of advertising campaigns due to COVID-19 outbreak in Poland 2019-2020
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WARC. (May 1, 2020). Estimated change in advertising spending in response to coronavirus worldwide in 2020, by category [Graph]. In Statista. Retrieved June 02, 2024, from https://www.statista.com/statistics/1165959/advertising-spending-coronavirus-by-category-worldwide/
WARC. "Estimated change in advertising spending in response to coronavirus worldwide in 2020, by category ." Chart. May 1, 2020. Statista. Accessed June 02, 2024. https://www.statista.com/statistics/1165959/advertising-spending-coronavirus-by-category-worldwide/
WARC. (2020). Estimated change in advertising spending in response to coronavirus worldwide in 2020, by category . Statista. Statista Inc.. Accessed: June 02, 2024. https://www.statista.com/statistics/1165959/advertising-spending-coronavirus-by-category-worldwide/
WARC. "Estimated Change in Advertising Spending in Response to Coronavirus Worldwide in 2020, by Category ." Statista, Statista Inc., 1 May 2020, https://www.statista.com/statistics/1165959/advertising-spending-coronavirus-by-category-worldwide/
WARC, Estimated change in advertising spending in response to coronavirus worldwide in 2020, by category Statista, https://www.statista.com/statistics/1165959/advertising-spending-coronavirus-by-category-worldwide/ (last visited June 02, 2024)
Estimated change in advertising spending in response to coronavirus worldwide in 2020, by category [Graph], WARC, May 1, 2020. [Online]. Available: https://www.statista.com/statistics/1165959/advertising-spending-coronavirus-by-category-worldwide/