Dietary supplements market size in Japan 2020-2024
In fiscal year 2022, the dietary supplement market in Japan was valued at around 204 billion Japanese yen. The supplements market grew steadily in recent years, accounting for around half of the foods with function claims market.
Who is taking supplements?
Consumers in higher age groups are the target groups of dietary supplements. As the Japanese population is gradually aging, businesses are focusing their marketing towards workers in higher age groups as well as senior consumers. A major expectation of consumers is the maintenance of physical health by improving and strengthening the immune system, contributing to the market success of nutritional supplements and vitality boosters.
The Japanese health food market
In the busy lifestyle of the aging Japanese society, supplements are catering to the demand for a nutritionally balanced lifestyle among consumers. Lately, the health food market benefitted from the growing health awareness as manufacturers are expanding their portfolios to include various healthy prepared meals and snacks. Apart from commonly available products such as sugar-free or allergen-free alternatives, foods with health claims such as the governmentally approved foods for specified health uses (FOSHU) are recording steady sales.
