Nils-Gerrit Wunsch
Research expert covering foods trends in North America, Europe, and the global food system
Get in touch with us nowLeading reasons to consume supplements & vitamins in the U.S., the UK & China in 2019
General Health concerns were the leading reason to take vitamins and other supplements among survey respondents in China, the United Kingdom, and the United States in 2019. Viewed individually heart health trumped this concern slightly among Chinese respondents, while general health outpaced other concerns in the U.S. and in the UK. Overall 43 percent of respondents named general health as a reason to take nutritional supplements. Respondents were representative of the larger populations and had used a dietary supplement in the last 30 days.
