Average transaction value per order on Singles' Day China 2015-2023

Published by
Xin Ou,
Mar 28, 2024

In 2023, Chinese consumers spent on average 297 yuan per order during the Singles' Day sales, showing a steady increase over the past years. That year, around 615.8 million packages of goods were sold during the Singles' Day shopping festival.

Average selling price (ASP) per order on Singles Day in China from 2015 to 2023 (in yuan)

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Details: China; Syntun; 2015 to 2023

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