Share of organic and paid gaming app downloads in Australia 2021, by genre
most downloaded mobile app category for users in Australia.
In July 2021, mobile gaming party apps had the highest rate of organic downloads in Australia, with 93.5 percent of downloads from users in the country not being attributed to ads or paid search recommendations. By comparison, casino games saw 19.6 percent of their downloads coming from paid search, as well as 11.2 percent of downloads attributed to paid ads. As of the second quarter of 2021, mobile gaming apps were the