The majority of Japanese consumers was aware of alternative protein sources as revealed in a survey conducted in April 2023. While over 71 percent of respondents had at least heard about alternatives to animal proteins like meat, almost 29 percent were not aware of the term "alternative proteins".
Awareness of alternative protein sources in Japan as of April 2023
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Neo Marketing. (June 2, 2023). Awareness of alternative protein sources in Japan as of April 2023 [Graph]. In Statista. Retrieved June 16, 2024, from https://www.statista.com/statistics/1288768/japan-awareness-alternative-protein-sources/
Neo Marketing. "Awareness of alternative protein sources in Japan as of April 2023." Chart. June 2, 2023. Statista. Accessed June 16, 2024. https://www.statista.com/statistics/1288768/japan-awareness-alternative-protein-sources/
Neo Marketing. (2023). Awareness of alternative protein sources in Japan as of April 2023. Statista. Statista Inc.. Accessed: June 16, 2024. https://www.statista.com/statistics/1288768/japan-awareness-alternative-protein-sources/
Neo Marketing. "Awareness of Alternative Protein Sources in Japan as of April 2023." Statista, Statista Inc., 2 Jun 2023, https://www.statista.com/statistics/1288768/japan-awareness-alternative-protein-sources/
Neo Marketing, Awareness of alternative protein sources in Japan as of April 2023 Statista, https://www.statista.com/statistics/1288768/japan-awareness-alternative-protein-sources/ (last visited June 16, 2024)
Awareness of alternative protein sources in Japan as of April 2023 [Graph], Neo Marketing, June 2, 2023. [Online]. Available: https://www.statista.com/statistics/1288768/japan-awareness-alternative-protein-sources/