Popularity and fame of Amazon in the UK 2020-2023

Published by Daniela Coppola, Jan 16, 2024

Even though almost 100 percent of British adults have heard of Amazon, the online marketplace is appreciated by roughly 77 percent of respondents, a 2023 survey showed. The popularity of Amazon has fluctuated since the third quarter of 2020, ranging from 72 to 80 percent.

Share of people having heard of or liked Amazon in the United Kingdom (UK) in selected quarters from 3rd quarter 2020 to 4th quarter 2023

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Release date

2024

Region

United Kingdom

Survey time period

Q3 2020 to Q4 2023

Number of respondents

1,205 respondents

Age group

18 years and older

Method of interview

Online panel

Supplementary notes

The value score was measured based on consumers' perception of the value the brand offers.

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Statistics on " Amazon in the United Kingdom (UK) "

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Overview

6

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7

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Consumption

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Topics

Amazon in the UKAmazonAmazon Prime DayE-commerce in the United Kingdom (UK)Online shopping in Europe
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