Luxury consumers: social media activity related to brands Q1 2024, by age
A worldwide survey conducted with affluent consumers in the first quarter of 2024 found that younger consumers engaged more frequently with luxury related brands and services on social media. Consumers in the younger age group were more likely to engage with brands on social media, with about six in ten of persons aged 18-39 following a brand, in comparison to just four in ten of those aged 40 and above.