Brand discovery via social media ads in Latin America Q3 2023, by country
In Colombia, 38.6 percent of internet users discovered brands, products, and services via social media ads in the third quarter of 2023. Of the selected Latin American countries, Mexico ranked second, with 38.4 percent of respondents reporting that they found new brands through social network advertising. Meanwhile, social media ads reached 37 percent of Argentinian online users and 36.9 percent of Brazilians.