Influencers who would work with brands for free products in the U.S. 2023
According to a survey conducted among marketers and creators in the United States and released in February 2023, 29 percent of surveyed influencers said that if they loved a brand, they would be willing to work with it just for free products. This was followed by 54 percent of respondents stating they would do so if the product value were high, while 17 percent said they would not work just for free products.