During a 2023 survey, 17 percent of responding marketers from across the world stated that more than three quarters of their retail media spend went through retail media networks, such as Amazon, Instacart, or Carrefour. Another 30 percent said they spent between 51 percent and 75 percent of their retail media budget this way.
Share of retail media budgets purchased through selected channels according to marketers worldwide as of January 2023
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Other statistics that may interest you Digital retail media advertising worldwide
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World Federation of Advertisers. (January 13, 2023). Share of retail media budgets purchased through selected channels according to marketers worldwide as of January 2023 [Graph]. In Statista. Retrieved May 23, 2024, from https://www.statista.com/statistics/1369364/retail-media-budgets-purchase-channels/
World Federation of Advertisers. "Share of retail media budgets purchased through selected channels according to marketers worldwide as of January 2023." Chart. January 13, 2023. Statista. Accessed May 23, 2024. https://www.statista.com/statistics/1369364/retail-media-budgets-purchase-channels/
World Federation of Advertisers. (2023). Share of retail media budgets purchased through selected channels according to marketers worldwide as of January 2023. Statista. Statista Inc.. Accessed: May 23, 2024. https://www.statista.com/statistics/1369364/retail-media-budgets-purchase-channels/
World Federation of Advertisers. "Share of Retail Media Budgets Purchased through Selected Channels According to Marketers Worldwide as of January 2023." Statista, Statista Inc., 13 Jan 2023, https://www.statista.com/statistics/1369364/retail-media-budgets-purchase-channels/
World Federation of Advertisers, Share of retail media budgets purchased through selected channels according to marketers worldwide as of January 2023 Statista, https://www.statista.com/statistics/1369364/retail-media-budgets-purchase-channels/ (last visited May 23, 2024)
Share of retail media budgets purchased through selected channels according to marketers worldwide as of January 2023 [Graph], World Federation of Advertisers, January 13, 2023. [Online]. Available: https://www.statista.com/statistics/1369364/retail-media-budgets-purchase-channels/