Rakuten Insight in May 2023, influencers primarily known for their internet presence were the ones prompting purchase decisions for 65 percent of the respondents. In contrast, 17 percent of the respondents in China had purchased a product endorsed by a pet influencer before.
According to a survey conducted by Leading influencer types prompting product purchase decisions in the Asia-Pacific region as of May 2023, by country or territory
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Other statistics that may interest you Influencer marketing in Asia
Overview
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- Premium Statistic Global influencer marketing value 2016-2024
- Premium Statistic Number of social media user accounts APAC 2024, by country
- Premium Statistic Share of social media influencers by number of followers Asia 2020-2022
- Premium Statistic Leading social media platforms used by influencers Asia 2020-2022
Leading markets
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- Premium Statistic Active userbase of influencers in China 2022, by platform
- Premium Statistic Influencer marketing market size in Japan 2020-2027
- Premium Statistic Ad spending of the influencer advertising industry in Indonesia 2019-2029
- Premium Statistic Value of influencer marketing industry in India 2021-2026
Social media platforms
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- Premium Statistic Daily time spent spent using social media APAC Q1 2023, by country
- Premium Statistic Social media market share Asia 2024, by platform
- Premium Statistic Commonly used platforms for influencers Asia 2022, by country
- Premium Statistic Distribution of influencer marketing campaigns Asia 2019-2022, by platform
Influencers
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Audience
3
Consumer behavior and preferences
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- Premium Statistic Reasons for purchasing influencer-endorsed products APAC 2023, by country
- Premium Statistic Reasons for not purchasing influencer-endorsed products APAC 2023, by country
- Premium Statistic Top influencer types prompting purchase decisions APAC 2023, by country
- Premium Statistic Top product types purchased due to influencers APAC 2023, by country
- Premium Statistic Acceptable price hikes for influencer products APAC 2023, by country
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Rakuten Insight. (June 12, 2023). Leading influencer types prompting product purchase decisions in the Asia-Pacific region as of May 2023, by country or territory [Graph]. In Statista. Retrieved May 23, 2024, from https://www.statista.com/statistics/1394110/apac-top-influencer-types-prompting-product-purchases-by-country/
Rakuten Insight. "Leading influencer types prompting product purchase decisions in the Asia-Pacific region as of May 2023, by country or territory." Chart. June 12, 2023. Statista. Accessed May 23, 2024. https://www.statista.com/statistics/1394110/apac-top-influencer-types-prompting-product-purchases-by-country/
Rakuten Insight. (2023). Leading influencer types prompting product purchase decisions in the Asia-Pacific region as of May 2023, by country or territory. Statista. Statista Inc.. Accessed: May 23, 2024. https://www.statista.com/statistics/1394110/apac-top-influencer-types-prompting-product-purchases-by-country/
Rakuten Insight. "Leading Influencer Types Prompting Product Purchase Decisions in The Asia-pacific Region as of May 2023, by Country or Territory." Statista, Statista Inc., 12 Jun 2023, https://www.statista.com/statistics/1394110/apac-top-influencer-types-prompting-product-purchases-by-country/
Rakuten Insight, Leading influencer types prompting product purchase decisions in the Asia-Pacific region as of May 2023, by country or territory Statista, https://www.statista.com/statistics/1394110/apac-top-influencer-types-prompting-product-purchases-by-country/ (last visited May 23, 2024)
Leading influencer types prompting product purchase decisions in the Asia-Pacific region as of May 2023, by country or territory [Graph], Rakuten Insight, June 12, 2023. [Online]. Available: https://www.statista.com/statistics/1394110/apac-top-influencer-types-prompting-product-purchases-by-country/