According to a survey conducted in July 2023 among consumers in Australia regarding sustainable fashion and greenwashing, only around nine percent of respondents said they felt that fashion brands were transparent about how sustainable and ethical their products are. Over 50 percent of those surveyed indicated that fashion brands, from their perspective, lacked transparency or were not at all forthcoming regarding their business sustainability and ethical practices.
Consumer perception of fashion brands' transparency regarding the sustainability and ethics of their products in Australia as of July 2023
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Other statistics that may interest you Sustainable consumption in Australia
Overview
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- Premium Statistic Importance of living a sustainable lifestyle Australia 2023
- Premium Statistic Actions taken by consumers to adopt a sustainable lifestyle Australia 2023
- Premium Statistic Sustainability practices engaged in by shoppers Australia 2023
- Premium Statistic Leading obstacles to adopting a sustainable lifestyle Australia 2023
- Premium Statistic Online shopper preference for ethical and sustainable brands Australia 2023
- Premium Statistic Share of consumers who consider sustainability in purchase decisions Australia 2022
Consumer perceptions
5
- Premium Statistic Consumer sentiment on the importance of sustainability Australia 2023
- Premium Statistic Key consumer sentiments toward adopting a sustainable lifestyle Australia 2023
- Premium Statistic Consumers' perspective on what makes a product or service sustainable Australia 2023
- Premium Statistic Consumers' agreement with statements regarding business sustainability Australia 2023
- Premium Statistic Consumer sentiment on importance of sustainable product availability Australia 2022
Second-hand shopping
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- Premium Statistic Share of second hand purchasers in selected countries 2024
- Premium Statistic Most common second-hand purchases by category in Australia 2024
- Premium Statistic Frequency of second-hand product purchasing among consumers Australia 2023
- Premium Statistic Likelihood of making second-hand product purchases among consumers Australia 2023
- Premium Statistic Leading drivers of second-hand fashion item purchasing Australia 2023
- Premium Statistic Value of trading second-hand items Australia 2019-2022
- Premium Statistic Earnings from selling second-hand items Australia 2019-2022
Sustainable clothing consumption
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- Premium Statistic Consumers who ever bought a sustainable fashion item Australia 2023, by generation
- Premium Statistic Consumers who ever bought a sustainable fashion item Australia 2023, by gender
- Premium Statistic Features looked for when shopping for sustainable fashion items Australia 2023
- Premium Statistic Actions buyers would take to reduce the impact of their fashion habits Australia 2023
- Premium Statistic Barriers to ethical clothing shopping habits among consumers Australia 2023
- Premium Statistic Consumer views on fashion brand transparency on sustainability/ethics Australia 2023
- Premium Statistic Consumer perspective of greenwashing prevalence of fashion brands Australia 2023
Green claims
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- Premium Statistic Clarity vs. trustworthiness of business green claims Australia 2023
- Premium Statistic Gen Z's trust in business green claims Australia 2023
- Premium Statistic Share of businesses making concerning environmental claims Australia 2022
- Premium Statistic Green claims that influenced consumer purchase decisions Australia 2022
- Premium Statistic Frequency of green claims on product packaging and labels Australia 2022
- Premium Statistic Frequency of green claims seen by consumers Australia 2022, by sector
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YouGov. (September 22, 2023). Consumer perception of fashion brands' transparency regarding the sustainability and ethics of their products in Australia as of July 2023 [Graph]. In Statista. Retrieved June 03, 2024, from https://www.statista.com/statistics/1415984/australia-consumer-views-on-fashion-brand-transparency-on-sustainability-and-ethics/
YouGov. "Consumer perception of fashion brands' transparency regarding the sustainability and ethics of their products in Australia as of July 2023 ." Chart. September 22, 2023. Statista. Accessed June 03, 2024. https://www.statista.com/statistics/1415984/australia-consumer-views-on-fashion-brand-transparency-on-sustainability-and-ethics/
YouGov. (2023). Consumer perception of fashion brands' transparency regarding the sustainability and ethics of their products in Australia as of July 2023 . Statista. Statista Inc.. Accessed: June 03, 2024. https://www.statista.com/statistics/1415984/australia-consumer-views-on-fashion-brand-transparency-on-sustainability-and-ethics/
YouGov. "Consumer Perception of Fashion Brands' Transparency regarding The Sustainability and Ethics of Their Products in Australia as of July 2023 ." Statista, Statista Inc., 22 Sep 2023, https://www.statista.com/statistics/1415984/australia-consumer-views-on-fashion-brand-transparency-on-sustainability-and-ethics/
YouGov, Consumer perception of fashion brands' transparency regarding the sustainability and ethics of their products in Australia as of July 2023 Statista, https://www.statista.com/statistics/1415984/australia-consumer-views-on-fashion-brand-transparency-on-sustainability-and-ethics/ (last visited June 03, 2024)
Consumer perception of fashion brands' transparency regarding the sustainability and ethics of their products in Australia as of July 2023 [Graph], YouGov, September 22, 2023. [Online]. Available: https://www.statista.com/statistics/1415984/australia-consumer-views-on-fashion-brand-transparency-on-sustainability-and-ethics/