J. G. Navarro
Research expert covering advertising and marketing with a focus on South America
Get in touch with us nowDuring a study among marketers worldwide published in September 2023, ensuring brand safety stood as the most recognized attribute of programmatic digital out-of-home (prDOOH) advertising, being listed by nearly two-thirds (or 64 percent) of respondents. Within traditional out-of-home (OOH) advertising, increasing brand awareness dominated the ranking, with 57 percent.
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