During a 2023 survey, when asked about digital media they followed, 72 percent of online shoppers from Denmark said they were following influencers, brands, and/or retailers on Instagram. Facebook stood second, being mentioned by 68 percent of respondents, while YouTube rounded up the top three with 33 percent.
Digital media followed by digital shoppers from Denmark in 2023
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Other statistics that may interest you Social media usage in the Nordics
Overview
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Soical media users
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- Premium Statistic Forecast of social media user numbers in Denmark 2020-2029
- Premium Statistic Forecast of social media user numbers in Finland 2019-2029
- Premium Statistic Forecast of social media user numbers in Norway 2018-2027
- Premium Statistic Forecast of social media user numbers in Sweden 2020-2029
Benchmark
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Social media platform usage
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- Premium Statistic Denmark: most used social media platforms 2023, by type
- Premium Statistic Finland: most used social media platforms 2023, by type
- Premium Statistic Norway: most used social media platforms 2023, by type
- Premium Statistic Sweden: most used social media platforms 2023, by type
- Premium Statistic Leading social networks in Denmark 2024, by share of visits
- Basic Statistic Leading social networks in Finland 2023, by share of visits
- Premium Statistic Leading social networks in Norway 2023, by share of visits
- Basic Statistic Leading social networks in Sweden 2023, by share of visits
Facebook
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- Basic Statistic Nordics: Facebook users 2024, by country
- Basic Statistic Monthly market share of Facebook in Sweden 2019-2023
- Premium Statistic Sweden: Facebook user share 2024, by age group
- Premium Statistic Sweden: Facebook user share 2024, by gender
- Premium Statistic Denmark: Facebook user share 2024, by age group
- Premium Statistic Denmark: Facebook user share 2024, by gender
- Premium Statistic Norway: Facebook user share 2024, by age group
- Premium Statistic Norway: Facebook user share 2024, by gender
Instagram
7
- Basic Statistic Nordics: Instagram users 2024, by country
- Premium Statistic Sweden: Instagram user share 2024, by age group
- Premium Statistic Sweden: Instagram user share 2024, by gender
- Premium Statistic Norway: Instagram user share 2024, by age group
- Premium Statistic Norway: Instagram user share 2024, by gender
- Premium Statistic Denmark: Instagram user share 2024, by age group
- Premium Statistic Denmark: Instagram user share 2024, by gender
Messenger
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- Premium Statistic Sweden: Facebook Messenger user share 2024, by age group
- Premium Statistic Sweden: Facebook Messenger user share 2024, by gender
- Premium Statistic Norway: Facebook Messenger user share 2024, by age group
- Premium Statistic Norway: Facebook Messenger user share 2024, by gender
- Premium Statistic Denmark: Facebook Messenger users 2024, by age
- Premium Statistic Denmark: Facebook Messenger users 2024, by gender
TikTok
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- Basic Statistic Nordics: TikTok users 2024, by country
- Basic Statistic Nordics: TikTok users 2024, by gender
- Premium Statistic Sweden: TikTok users posting on the platform 2022, by gender
- Premium Statistic Sweden TikTok weekly users 2023, by generation
- Basic Statistic Sweden: TikTok usage 2022, by frequency
- Premium Statistic TikTok user reach in Norway Q4 2023, by age group and gender
- Premium Statistic TikTok usage rate in Norway Q4 2023, by frequency
Other major platforms
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- Basic Statistic Nordics: Snapchat users 2024, by country
- Basic Statistic Snapchat: users in the Nordics 2024, by gender
- Premium Statistic Snapchat usage rate in Norway Q4 2023, by frequency
- Basic Statistic Nordics: X/Twitter users 2024, by country
- Basic Statistic Nordics: X/Twitter users 2024, by gender
- Premium Statistic Twitter users in Norway 2023, by age group
Marketing and advertising
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- Premium Statistic Digital ad spend in the Nordics 2022, by country
- Premium Statistic Digital Market Outlook: social media advertising spending in European countries 2022
- Premium Statistic Influencer marketing expenditure in Sweden 2016-2022
- Premium Statistic Social referrals to e-commerce sites in the Nordics 2023, by device
- Premium Statistic Digital media followed by digital shoppers from Denmark in 2023
- Premium Statistic Followers of e-stores, brands, or influencers on social media in Denmark 2023, by age
- Premium Statistic Followers of e-stores, brands, or influencers on social media, Denmark 2023 by gender
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Dansk Erhverv. (May 30, 2023). Digital media followed by digital shoppers from Denmark in 2023 [Graph]. In Statista. Retrieved May 23, 2024, from https://www.statista.com/statistics/1418734/digital-media-followers-online-shoppers-denmark/
Dansk Erhverv. "Digital media followed by digital shoppers from Denmark in 2023." Chart. May 30, 2023. Statista. Accessed May 23, 2024. https://www.statista.com/statistics/1418734/digital-media-followers-online-shoppers-denmark/
Dansk Erhverv. (2023). Digital media followed by digital shoppers from Denmark in 2023. Statista. Statista Inc.. Accessed: May 23, 2024. https://www.statista.com/statistics/1418734/digital-media-followers-online-shoppers-denmark/
Dansk Erhverv. "Digital Media Followed by Digital Shoppers from Denmark in 2023." Statista, Statista Inc., 30 May 2023, https://www.statista.com/statistics/1418734/digital-media-followers-online-shoppers-denmark/
Dansk Erhverv, Digital media followed by digital shoppers from Denmark in 2023 Statista, https://www.statista.com/statistics/1418734/digital-media-followers-online-shoppers-denmark/ (last visited May 23, 2024)
Digital media followed by digital shoppers from Denmark in 2023 [Graph], Dansk Erhverv, May 30, 2023. [Online]. Available: https://www.statista.com/statistics/1418734/digital-media-followers-online-shoppers-denmark/