Use of generative AI for leisure travel planning in the U.S. and Canada 2023-2024
A March 2024 survey analyzed the share of leisure travelers in the United States and Canada who used generative artificial intelligence (AI) for trip inspiration or itinerary planning. As of that month, 41 percent of respondents reported having recently used generative AI for such travel purposes. This figure shows an increase of seven percentage points compared to the same survey from August 2023.