Healthtech startups in Latin America 2023, by business model
In 2023, the direct-to-consumer (D2C) business model was the most followed by healthtech startups in Latin America. In D2C, a startup sells directly to its end customers rather than selling through retailers. Business-to-business (B2B) was the second most popular model, where startups create products and services for other businesses and organizations. As of that year, the country with the highest number of healthtech startups in Latin America was Brazil.