Share of online beauty shoppers in Sweden 2023, by age group
In 2023, people between the ages of 25 and 34 bought the most cosmetic, beauty, or wellness-related products online in Sweden. That year, around 43 percent of them indulged in online beauty purchases. Another age group with a significant share of beauty shoppers was the 35-44 age group, with 39 percent. Those between 75 and 85 purchased the least beauty products via the internet, at only eight percent.