This statistic shows a ranking of the leading brands of margarine, low fat and dairy spreads in Great Britain in 2022. In that year, an estimated 6.86 million people used Flora products.
Margarine in the United States
The I Can't Believe It's Not Butter brand, popular in Great Britain was also the second most popular brand in the United States in 2023. I Can't Believe It's Not Butter sales amounted to over 67 million U.S dollars in 2023. Shedd's was the leading margarine and spreads brand in the U.S. that year, with sales of over 164 million U.S. dollars.
Margarine trade
As well as its use within the United Kingdom, margarine was also a valuable export product. However, the value of margarine exports has been in decline for several years. In 2023, the value of margarine exports amounted to 33.76 million British pounds, significantly lower than the 77.47 million pounds exported in 2008. While exports have decreased, import levels continue to display growth, climbing from 39.29 million British pounds in 2007, to over 279 million British pounds in 2023.
Brands of margarine and low fat or dairy spreads ranked by number of consumers in Great Britain in 2022
(in 1,000s)
Characteristic
Number of consumers in thousands
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Kantar. (July 14, 2023). Brands of margarine and low fat or dairy spreads ranked by number of consumers in Great Britain in 2022 (in 1,000s) [Graph]. In Statista. Retrieved June 18, 2024, from https://www.statista.com/statistics/301911/leading-brands-of-margarine-and-low-fat-or-dairy-spreads-in-the-uk/
Kantar. "Brands of margarine and low fat or dairy spreads ranked by number of consumers in Great Britain in 2022 (in 1,000s)." Chart. July 14, 2023. Statista. Accessed June 18, 2024. https://www.statista.com/statistics/301911/leading-brands-of-margarine-and-low-fat-or-dairy-spreads-in-the-uk/
Kantar. (2023). Brands of margarine and low fat or dairy spreads ranked by number of consumers in Great Britain in 2022 (in 1,000s). Statista. Statista Inc.. Accessed: June 18, 2024. https://www.statista.com/statistics/301911/leading-brands-of-margarine-and-low-fat-or-dairy-spreads-in-the-uk/
Kantar. "Brands of Margarine and Low Fat or Dairy Spreads Ranked by Number of Consumers in Great Britain in 2022 (in 1,000s)." Statista, Statista Inc., 14 Jul 2023, https://www.statista.com/statistics/301911/leading-brands-of-margarine-and-low-fat-or-dairy-spreads-in-the-uk/
Kantar, Brands of margarine and low fat or dairy spreads ranked by number of consumers in Great Britain in 2022 (in 1,000s) Statista, https://www.statista.com/statistics/301911/leading-brands-of-margarine-and-low-fat-or-dairy-spreads-in-the-uk/ (last visited June 18, 2024)
Brands of margarine and low fat or dairy spreads ranked by number of consumers in Great Britain in 2022 (in 1,000s) [Graph], Kantar, July 14, 2023. [Online]. Available: https://www.statista.com/statistics/301911/leading-brands-of-margarine-and-low-fat-or-dairy-spreads-in-the-uk/