In August 2022, 31 percent of social media influencer marketing campaigns in Asia took place on Instagram. Over the past year, TikTok has established itself as the second biggest social media platform for influencers across Asia, with 24 percent of marketing campaigns in the region taking place on the short video platform in August 2022.
Distribution of social media influencer marketing campaigns in Asia from September 2019 to August 2022, by platform
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Other statistics that may interest you Influencer marketing in Asia
Overview
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- Premium Statistic Global influencer marketing value 2016-2024
- Premium Statistic Number of social media user accounts APAC 2024, by country
- Premium Statistic Share of social media influencers by number of followers Asia 2020-2022
- Premium Statistic Leading social media platforms used by influencers Asia 2020-2022
Leading markets
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- Premium Statistic Active userbase of influencers in China 2022, by platform
- Premium Statistic Influencer marketing market size in Japan 2020-2027
- Premium Statistic Ad spending of the influencer advertising industry in Indonesia 2019-2029
- Premium Statistic Value of influencer marketing industry in India 2021-2026
Social media platforms
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- Premium Statistic Daily time spent spent using social media APAC Q1 2023, by country
- Premium Statistic Social media market share Asia 2024, by platform
- Premium Statistic Commonly used platforms for influencers Asia 2022, by country
- Premium Statistic Distribution of influencer marketing campaigns Asia 2019-2022, by platform
Influencers
4
Audience
3
Consumer behavior and preferences
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- Premium Statistic Reasons for purchasing influencer-endorsed products APAC 2023, by country
- Premium Statistic Reasons for not purchasing influencer-endorsed products APAC 2023, by country
- Premium Statistic Top influencer types prompting purchase decisions APAC 2023, by country
- Premium Statistic Top product types purchased due to influencers APAC 2023, by country
- Premium Statistic Acceptable price hikes for influencer products APAC 2023, by country
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AnyMind Group. (October 26, 2022). Distribution of social media influencer marketing campaigns in Asia from September 2019 to August 2022, by platform [Graph]. In Statista. Retrieved June 15, 2024, from https://www.statista.com/statistics/1299767/asia-influencer-marketing-campaigns-by-platform/
AnyMind Group. "Distribution of social media influencer marketing campaigns in Asia from September 2019 to August 2022, by platform." Chart. October 26, 2022. Statista. Accessed June 15, 2024. https://www.statista.com/statistics/1299767/asia-influencer-marketing-campaigns-by-platform/
AnyMind Group. (2022). Distribution of social media influencer marketing campaigns in Asia from September 2019 to August 2022, by platform. Statista. Statista Inc.. Accessed: June 15, 2024. https://www.statista.com/statistics/1299767/asia-influencer-marketing-campaigns-by-platform/
AnyMind Group. "Distribution of Social Media Influencer Marketing Campaigns in Asia from September 2019 to August 2022, by Platform." Statista, Statista Inc., 26 Oct 2022, https://www.statista.com/statistics/1299767/asia-influencer-marketing-campaigns-by-platform/
AnyMind Group, Distribution of social media influencer marketing campaigns in Asia from September 2019 to August 2022, by platform Statista, https://www.statista.com/statistics/1299767/asia-influencer-marketing-campaigns-by-platform/ (last visited June 15, 2024)
Distribution of social media influencer marketing campaigns in Asia from September 2019 to August 2022, by platform [Graph], AnyMind Group, October 26, 2022. [Online]. Available: https://www.statista.com/statistics/1299767/asia-influencer-marketing-campaigns-by-platform/