Driven by advertising campaigns, a number of online visitors click on promoted products on Amazon marketplaces. In the last quarter of 2022, median conversion rates were higher on U.S. and UK platforms, with 11 and 12 percent, respectively. Between 2020 and 2022, conversion rates increased on all Amazon marketplaces, with Spain registering the lowest figures in the last quarter of 2022 (five percent).
Median conversion rate of sponsored products on Amazon from 1st quarter 2020 to 4th quarter 2022, by marketplace
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Spotlight: sponsored listings
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- Premium Statistic Quarterly median conversion rate of sponsored brands on Amazon 2021-2022
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- Premium Statistic Median conversion rate on Amazon 2020-2022, by marketplace
Further Content: You might find this interesting as well
Perpetua Labs Limited. (February 21, 2023). Median conversion rate of sponsored products on Amazon from 1st quarter 2020 to 4th quarter 2022, by marketplace [Graph]. In Statista. Retrieved June 15, 2024, from https://www.statista.com/statistics/1367715/amazon-quarterly-conversion-rate-by-marketplace/
Perpetua Labs Limited. "Median conversion rate of sponsored products on Amazon from 1st quarter 2020 to 4th quarter 2022, by marketplace." Chart. February 21, 2023. Statista. Accessed June 15, 2024. https://www.statista.com/statistics/1367715/amazon-quarterly-conversion-rate-by-marketplace/
Perpetua Labs Limited. (2023). Median conversion rate of sponsored products on Amazon from 1st quarter 2020 to 4th quarter 2022, by marketplace. Statista. Statista Inc.. Accessed: June 15, 2024. https://www.statista.com/statistics/1367715/amazon-quarterly-conversion-rate-by-marketplace/
Perpetua Labs Limited. "Median Conversion Rate of Sponsored Products on Amazon from 1st Quarter 2020 to 4th Quarter 2022, by Marketplace." Statista, Statista Inc., 21 Feb 2023, https://www.statista.com/statistics/1367715/amazon-quarterly-conversion-rate-by-marketplace/
Perpetua Labs Limited, Median conversion rate of sponsored products on Amazon from 1st quarter 2020 to 4th quarter 2022, by marketplace Statista, https://www.statista.com/statistics/1367715/amazon-quarterly-conversion-rate-by-marketplace/ (last visited June 15, 2024)
Median conversion rate of sponsored products on Amazon from 1st quarter 2020 to 4th quarter 2022, by marketplace [Graph], Perpetua Labs Limited, February 21, 2023. [Online]. Available: https://www.statista.com/statistics/1367715/amazon-quarterly-conversion-rate-by-marketplace/