breakdown of the advertising expenditure by medium shows, internet advertising accounted for 45.5 percent of the expenditure during that year.
The total advertising expenditure in Japan amounted to 7.32 trillion Japanese yen in 2023, which was an increase of about 220 billion yen compared to the previous year. As a Total advertising expenditure in Japan from 2014 to 2023 (in trillion Japanese yen)
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Other statistics that may interest you Advertising in Japan
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Dentsu. (February 27, 2024). Total advertising expenditure in Japan from 2014 to 2023 (in trillion Japanese yen) [Graph]. In Statista. Retrieved June 15, 2024, from https://www.statista.com/statistics/912788/japan-total-advertising-expenditure/
Dentsu. "Total advertising expenditure in Japan from 2014 to 2023 (in trillion Japanese yen)." Chart. February 27, 2024. Statista. Accessed June 15, 2024. https://www.statista.com/statistics/912788/japan-total-advertising-expenditure/
Dentsu. (2024). Total advertising expenditure in Japan from 2014 to 2023 (in trillion Japanese yen). Statista. Statista Inc.. Accessed: June 15, 2024. https://www.statista.com/statistics/912788/japan-total-advertising-expenditure/
Dentsu. "Total Advertising Expenditure in Japan from 2014 to 2023 (in Trillion Japanese Yen)." Statista, Statista Inc., 27 Feb 2024, https://www.statista.com/statistics/912788/japan-total-advertising-expenditure/
Dentsu, Total advertising expenditure in Japan from 2014 to 2023 (in trillion Japanese yen) Statista, https://www.statista.com/statistics/912788/japan-total-advertising-expenditure/ (last visited June 15, 2024)
Total advertising expenditure in Japan from 2014 to 2023 (in trillion Japanese yen) [Graph], Dentsu, February 27, 2024. [Online]. Available: https://www.statista.com/statistics/912788/japan-total-advertising-expenditure/