Most used fashion stores among Gen Z in the U.S. 2023
Forever 21 was the leading fashion store in the United States, based on brand usage among Generation Z in 2023. The predominantly UK based retailer was used by 45 percent of internet users, six percentage points more than second placed H&M.
Interested in more detailed results covering all brands of this ranking and many more? Explore GCS Brand Profiles. These statistics show results of the GCS Brand Profiler.