Forever 21 was the leading fashion store in the United States, based on brand usage among Generation Z in 2023. The predominantly UK based retailer was used by 45 percent of internet users, six percentage points more than second placed H&M.
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Leading fashion stores among Generation Z ranked by brand usage in the United States in 2023
During the survey, the question was phrased as follows: "When it comes to fashion stores, which of the following brands have you used in the past 12 months?"
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Statista. (November 30, 2023). Leading fashion stores among Generation Z ranked by brand usage in the United States in 2023 [Graph]. In Statista. Retrieved September 11, 2024, from https://www.statista.com/forecasts/1465695/most-used-fashion-stores-among-gen-z-in-the-united-states
Statista. "Leading fashion stores among Generation Z ranked by brand usage in the United States in 2023." Chart. November 30, 2023. Statista. Accessed September 11, 2024. https://www.statista.com/forecasts/1465695/most-used-fashion-stores-among-gen-z-in-the-united-states
Statista. (2023). Leading fashion stores among Generation Z ranked by brand usage in the United States in 2023. Statista. Statista Inc.. Accessed: September 11, 2024. https://www.statista.com/forecasts/1465695/most-used-fashion-stores-among-gen-z-in-the-united-states
Statista. "Leading Fashion Stores among Generation Z Ranked by Brand Usage in The United States in 2023." Statista, Statista Inc., 30 Nov 2023, https://www.statista.com/forecasts/1465695/most-used-fashion-stores-among-gen-z-in-the-united-states
Statista, Leading fashion stores among Generation Z ranked by brand usage in the United States in 2023 Statista, https://www.statista.com/forecasts/1465695/most-used-fashion-stores-among-gen-z-in-the-united-states (last visited September 11, 2024)
Leading fashion stores among Generation Z ranked by brand usage in the United States in 2023 [Graph], Statista, November 30, 2023. [Online]. Available: https://www.statista.com/forecasts/1465695/most-used-fashion-stores-among-gen-z-in-the-united-states
