Germany Instagram users 2024, by age group
In March 2024, the number of Instagram users in Germany stood at around 32.44 million individuals. The largest share of Instagram users in Germany are individuals aged between 25 and 34 years old, with Instagram’s popularity decreasing among older respondents. Those over 65 years of age made up 3.2 percent of users. Additionally, Instagram had slightly more female users in Germany than male users.
Instagram’s popularity worldwide
Instagram is one of the most popular social networks worldwide, with two billion active users. With an audience of 362.9 million users and 169.65 million users respectively, India and the United States led the list of the countries with the most Instagram users in January 2024. Brazil and Indonesia ranked third and fourth while Germany was ninth in the list.
Instagram user demographics worldwide
As of January 2024, almost one third of Instagram's global audience is made up of individuals aged between 18 and 25 years old. The second-largest share of Instagram users is individuals within the 25 to 34 years old age group. Older generations constituted a far smaller share of Instagram's user base.