Leading U.S. consumer electronics brand buzz on social media 2019
Based on a recent ranking, Samsung was the highest ranking brand based on net online buzz. The electronics company had a net 2019 buzz score of 19.7 index points. Second-ranked iPhone had a net buzz of 18 points. The scores are based on the YouGov BrandIndex, where respondents were asked if the heard anything positive or negative about the brand in the preceding two weeks, and calculated by subtracting the share of negative responses from the share of positive responses for each brand.