A survey revealed that during the coronavirus (COVID-19) lockdown 28 percent of Italians subscribed to paid digital services. 17 percent of them subscribed to video on demand services. Audio on demand platforms and online newspapers followed with seven percent.
Paid digital subscriptions during the coronavirus (COVID-19) lockdown in Italy in 2020
Loading statistic...
Basic Account
Get to know the platform
You only have access to basic statistics.
Starter Account
The ideal entry-level account for individual users
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$199 USD / Month *
Professional Account
Full access
Business Solutions including all features.
* Prices do not include sales tax.
Other statistics that may interest you Coronavirus: impact on the internet and media in Italy
Internet usage
6
- Premium Statistic Online video audience of main websites Italy 2020
- Basic Statistic Most searched topics on Google about coronavirus (COVID-19) in Italy 2020, by region
- Premium Statistic Most popular Instagram topics during Covid-19 in Italy in 2020, by average growth
- Basic Statistic Growth in online audience during the coronavirus (COVID-19) in Italy 2020
- Basic Statistic Growth in online audience during the coronavirus (COVID-19) in Italy 2020, by age
- Basic Statistic Growth in online audience during the coronavirus (COVID-19) in Italy 2020, by format
TV & streaming media
7
- Basic Statistic Paid digital subscriptions during the coronavirus in Italy 2020, by user age
- Basic Statistic Paid digital subscriptions during the coronavirus in Italy 2020, by user gender
- Basic Statistic Paid digital subscriptions during the coronavirus (COVID-19) lockdown in Italy 2020
- Basic Statistic Paid digital subscriptions during the coronavirus in Italy 2020, by area
- Basic Statistic Audio & video streaming during the coronavirus (COVID-19) lockdown in Italy 2020
- Basic Statistic Audio & video streaming during the national lockdown in Italy 2020, by user age
- Basic Statistic Audio & video streaming during the national lockdown in Italy 2020, by gender
Social media
4
- Basic Statistic Actions and views of coronavirus (COVID-19) content on social networks in Italy 2020
- Basic Statistic Time spent on YouTube during the coronavirus (COVID-19) lockdown in Italy 2020
- Basic Statistic Time spent on YouTube during the national lockdown in Italy 2020, by age
- Basic Statistic Time spent on YouTube during the national lockdown in Italy 2020, by gender
Video call apps
4
Video games playing
4
- Premium Statistic Gaming behavior during the coronavirus (COVID-19) lockdown in Italy 2020
- Premium Statistic Gaming behavior during the coronavirus lockdown in Italy 2020, by age group
- Premium Statistic Gaming behavior during the coronavirus lockdown in Italy 2020, by gender
- Premium Statistic Gaming behavior during the coronavirus lockdown in Italy 2020, by macro-region
Publishing industry
3
Further related statistics
19
- Italy: paid subscriptions 2018, by type
- Italy: preferences of video streaming paying users 2018, by type
- Subscription vs. one-time purchase preference for media in the U.S. 2015
- Importance attached to digital subscription services in the U.S. 2016, by type
- Brazil: increase in subscriptions to porn website Brasileirinhas March 2020
- Fee-based online subscription services used in Poland 2018, by age group
- Payment methods for subscription services used in Poland 2017-2019
- Most common subscription types in households in Norway 2018
- Distribution of the number of subscriptions per person in the Netherlands 2018
- Most common subscriptions in the Netherlands 2018, by type
- Feelings related to online education due to the coronavirus outbreak in Poland 2020
- Change in advertising contacts during COVID-19 epidemic in Poland 2020, by channel
- Expectation of when things will be normal again after COVID-19 crisis Australia 2020
- Ad industry positive changes in media types used due to COVID-19 in the U.S. 2020
- Level of impact of COVID-19 on the ad industry in the U.S. 2020-2021, by quarter
- COVID-19: impact on summer vacation plans in Spain in 2020
- Italy: reasons to subscribe to Amazon Prime Video 2018
- Details OTT media viewers remember about the last ad they saw Philippines 2020
- Attitudes towards various methods of paying for news in the U.S. 2015
Further Content: You might find this interesting as well
Statistics
- Italy: paid subscriptions 2018, by type
- Italy: preferences of video streaming paying users 2018, by type
- Subscription vs. one-time purchase preference for media in the U.S. 2015
- Importance attached to digital subscription services in the U.S. 2016, by type
- Brazil: increase in subscriptions to porn website Brasileirinhas March 2020
- Fee-based online subscription services used in Poland 2018, by age group
- Payment methods for subscription services used in Poland 2017-2019
- Most common subscription types in households in Norway 2018
- Distribution of the number of subscriptions per person in the Netherlands 2018
- Most common subscriptions in the Netherlands 2018, by type
- Feelings related to online education due to the coronavirus outbreak in Poland 2020
- Change in advertising contacts during COVID-19 epidemic in Poland 2020, by channel
- Expectation of when things will be normal again after COVID-19 crisis Australia 2020
- Ad industry positive changes in media types used due to COVID-19 in the U.S. 2020
- Level of impact of COVID-19 on the ad industry in the U.S. 2020-2021, by quarter
- COVID-19: impact on summer vacation plans in Spain in 2020
- Italy: reasons to subscribe to Amazon Prime Video 2018
- Details OTT media viewers remember about the last ad they saw Philippines 2020
- Attitudes towards various methods of paying for news in the U.S. 2015
YouGov Italy. (April 9, 2020). Paid digital subscriptions during the coronavirus (COVID-19) lockdown in Italy in 2020 [Graph]. In Statista. Retrieved June 01, 2024, from https://www.statista.com/statistics/1111881/paid-digital-subscriptions-during-the-coronavirus-lockdown-in-italy/
YouGov Italy. "Paid digital subscriptions during the coronavirus (COVID-19) lockdown in Italy in 2020." Chart. April 9, 2020. Statista. Accessed June 01, 2024. https://www.statista.com/statistics/1111881/paid-digital-subscriptions-during-the-coronavirus-lockdown-in-italy/
YouGov Italy. (2020). Paid digital subscriptions during the coronavirus (COVID-19) lockdown in Italy in 2020. Statista. Statista Inc.. Accessed: June 01, 2024. https://www.statista.com/statistics/1111881/paid-digital-subscriptions-during-the-coronavirus-lockdown-in-italy/
YouGov Italy. "Paid Digital Subscriptions during The Coronavirus (Covid-19) Lockdown in Italy in 2020." Statista, Statista Inc., 9 Apr 2020, https://www.statista.com/statistics/1111881/paid-digital-subscriptions-during-the-coronavirus-lockdown-in-italy/
YouGov Italy, Paid digital subscriptions during the coronavirus (COVID-19) lockdown in Italy in 2020 Statista, https://www.statista.com/statistics/1111881/paid-digital-subscriptions-during-the-coronavirus-lockdown-in-italy/ (last visited June 01, 2024)
Paid digital subscriptions during the coronavirus (COVID-19) lockdown in Italy in 2020 [Graph], YouGov Italy, April 9, 2020. [Online]. Available: https://www.statista.com/statistics/1111881/paid-digital-subscriptions-during-the-coronavirus-lockdown-in-italy/