The most popular loyalty program among Japanese consumers was Rakuten Point, as revealed in a survey conducted in January 2024. T-Point, a loyalty program headed by the Japanese video rental shop and bookstore Tsutaya, followed in second place, with around 48 percent of respondents stating to be users of the loyalty point programs.
Leading loyalty reward point programs in Japan as of January 2024
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Mynavi. (February 8, 2024). Leading loyalty reward point programs in Japan as of January 2024 [Graph]. In Statista. Retrieved June 01, 2024, from https://www.statista.com/statistics/1166094/japan-most-popular-loyalty-point-reward-system/
Mynavi. "Leading loyalty reward point programs in Japan as of January 2024." Chart. February 8, 2024. Statista. Accessed June 01, 2024. https://www.statista.com/statistics/1166094/japan-most-popular-loyalty-point-reward-system/
Mynavi. (2024). Leading loyalty reward point programs in Japan as of January 2024. Statista. Statista Inc.. Accessed: June 01, 2024. https://www.statista.com/statistics/1166094/japan-most-popular-loyalty-point-reward-system/
Mynavi. "Leading Loyalty Reward Point Programs in Japan as of January 2024." Statista, Statista Inc., 8 Feb 2024, https://www.statista.com/statistics/1166094/japan-most-popular-loyalty-point-reward-system/
Mynavi, Leading loyalty reward point programs in Japan as of January 2024 Statista, https://www.statista.com/statistics/1166094/japan-most-popular-loyalty-point-reward-system/ (last visited June 01, 2024)
Leading loyalty reward point programs in Japan as of January 2024 [Graph], Mynavi, February 8, 2024. [Online]. Available: https://www.statista.com/statistics/1166094/japan-most-popular-loyalty-point-reward-system/