Preferred coffee types in Japan 2024

Published by C. Diep, May 31, 2024

Instant coffee was the most popular coffee beverage for consumption in Japanese homes. As revealed in a survey conducted in May 2024, almost 42 percent of respondents stated to drink instant coffee in their household. Among the ready-to-drink (RTD) options, canned coffee was the favorite, consumed by 22.1 percent of respondents.

Most popular coffee-based beverages in Japan as of May 2024

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Release date

May 2024

Region

Japan

Survey time period

May 17 to 19, 2024

Number of respondents

1,100 respondents

Age group

20-69 years

Special properties

figures represent consumption at home; multiple answers were allowed

Method of interview

Online survey

Citation formats
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Overview

5

Production

6

Tea

4

Coffee

4

Soft drinks

4

Major manufacturers

6

Consumer expenditure

5

Consumer behavior

6

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