Singles' Day online and offline spending in France 2020
Singles' Day is a shopping festival that was inaugurated in 1993. Since then, the event has grown in popularity around the Western world and soon in France. Celebrated on November 11, Singles' Day generated an average spending of about 895.8 million GPB for online sales in France, which weighed more than the offline sales, accounting for an average spending of around 98.5 million GBP. According to the source, between 2019 and 2020, sales made during Singles' Day was expected to see a general increase.