YouTube was estimated to account for more than 28 billion Japanese yen of the annual expenditure of businesses on influencer marketing in Japan in 2023. The platform was followed by Instagram and TikTok. The total market size of influencer marketing for that year was estimated at 74.1 billion yen.
Annual expenditure on influencer marketing in Japan in 2023, by segment (in billion Japanese yen)
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Other statistics that may interest you Influencer marketing in Japan
Overview
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- Premium Statistic Advertising expenses in Japan 2014-2023
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Social media marketing
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- Premium Statistic Social media marketing market size in Japan 2020-2027
- Premium Statistic Social media marketing market size in Japan 2023, by segment
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Influencer marketing
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- Premium Statistic Influencer marketing market size in Japan 2020-2027
- Premium Statistic Influencer marketing market size in Japan 2023, by segment
- Premium Statistic YouTube influencer marketing market size in Japan 2020-2027
- Premium Statistic Instagram influencer marketing market size in Japan 2020-2027
- Premium Statistic TikTok influencer marketing market size in Japan 2020-2027
- Premium Statistic Twitter influencer marketing market size in Japan 2020-2027
Social media demographics
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Audience attitudes and behaviors
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- Premium Statistic Most common types of social media used for brand research Japan Q3 2023
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- Premium Statistic Share of people following influencers in Japan 2021, by number of influencers
- Premium Statistic Main reasons for following influencers in Japan 2021
- Premium Statistic Main reasons to trust influencers and personalities among young people in Japan 2021
- Premium Statistic Most trusted influencers and celebrities among young people in Japan 2023
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CyberBuzz. (November 1, 2022). Annual expenditure on influencer marketing in Japan in 2023, by segment (in billion Japanese yen) [Graph]. In Statista. Retrieved June 01, 2024, from https://www.statista.com/statistics/1246038/japan-influencer-marketing-market-size-by-segment/
CyberBuzz. "Annual expenditure on influencer marketing in Japan in 2023, by segment (in billion Japanese yen)." Chart. November 1, 2022. Statista. Accessed June 01, 2024. https://www.statista.com/statistics/1246038/japan-influencer-marketing-market-size-by-segment/
CyberBuzz. (2022). Annual expenditure on influencer marketing in Japan in 2023, by segment (in billion Japanese yen). Statista. Statista Inc.. Accessed: June 01, 2024. https://www.statista.com/statistics/1246038/japan-influencer-marketing-market-size-by-segment/
CyberBuzz. "Annual Expenditure on Influencer Marketing in Japan in 2023, by Segment (in Billion Japanese Yen)." Statista, Statista Inc., 1 Nov 2022, https://www.statista.com/statistics/1246038/japan-influencer-marketing-market-size-by-segment/
CyberBuzz, Annual expenditure on influencer marketing in Japan in 2023, by segment (in billion Japanese yen) Statista, https://www.statista.com/statistics/1246038/japan-influencer-marketing-market-size-by-segment/ (last visited June 01, 2024)
Annual expenditure on influencer marketing in Japan in 2023, by segment (in billion Japanese yen) [Graph], CyberBuzz, November 1, 2022. [Online]. Available: https://www.statista.com/statistics/1246038/japan-influencer-marketing-market-size-by-segment/