In 2022, the instant noodle brand Lucky Me was the most preferred food brand in the Philippines, with a penetration rate of 98.9 percent. Aside from Lucky Me, the other food brands on the list were condiments and seasoning brands such as Maggi and Ajinomoto.
Most preferred FMCG brands in the food category in the Philippines in 2022, by penetration rate
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Kantar Worldpanel. (July 31, 2023). Most preferred FMCG brands in the food category in the Philippines in 2022, by penetration rate [Graph]. In Statista. Retrieved June 01, 2024, from https://www.statista.com/statistics/1248995/philippines-penetration-rate-of-preferred-food-brands/
Kantar Worldpanel. "Most preferred FMCG brands in the food category in the Philippines in 2022, by penetration rate." Chart. July 31, 2023. Statista. Accessed June 01, 2024. https://www.statista.com/statistics/1248995/philippines-penetration-rate-of-preferred-food-brands/
Kantar Worldpanel. (2023). Most preferred FMCG brands in the food category in the Philippines in 2022, by penetration rate. Statista. Statista Inc.. Accessed: June 01, 2024. https://www.statista.com/statistics/1248995/philippines-penetration-rate-of-preferred-food-brands/
Kantar Worldpanel. "Most Preferred Fmcg Brands in The Food Category in The Philippines in 2022, by Penetration Rate." Statista, Statista Inc., 31 Jul 2023, https://www.statista.com/statistics/1248995/philippines-penetration-rate-of-preferred-food-brands/
Kantar Worldpanel, Most preferred FMCG brands in the food category in the Philippines in 2022, by penetration rate Statista, https://www.statista.com/statistics/1248995/philippines-penetration-rate-of-preferred-food-brands/ (last visited June 01, 2024)
Most preferred FMCG brands in the food category in the Philippines in 2022, by penetration rate [Graph], Kantar Worldpanel, July 31, 2023. [Online]. Available: https://www.statista.com/statistics/1248995/philippines-penetration-rate-of-preferred-food-brands/