Most popular luxury brands in the UK based on Buzz scores December 2021
According to the results of a survey conducted with UK shoppers in late December 2021/early January 2022, Selfridges was the leading luxury brand, receiving the highest positive and overall Buzz score in the United Kingdom. The company, which had a 36 percent of positive Buzz score, and an overall score of 15 percent, was followed by Harvey Nichols and Harrods. Matchesfashion.com and Net-a-Porter were the only brands in the ranking that had a negative overall Buzz score.