Leading inbound travel markets in Malta 2024, by Google travel demand growth
As of June 2024, the United Kingdom was the leading inbound travel market for Malta based on the growth in travel demand on Google in the previous 30 and 90 days. According to the analysis, the Google search volume recorded in the UK and concerning flights and accommodation in Malta increased by nearly 32 percent over the last month and by roughly 31 percent over the previous 90 days.