Engagement rates among Instagram influencers in France 2023, by profile size
Instagram nano-influencers with 1,000 to 10,000 followers enjoyed the highest engagement rate (ER) in France in 2023, with 3.2 percent. Micro-influencers with 10,000 to 50,000 followers followed with an ER of 1.6 percent. On average, the engagement rate for Instagram influencers in France stood at 2.8 percent in 2023.