TikTok influencer branding & awareness videos in the U.S. & Canada 2022, by views
In 2022, TikTok influencer marketing videos of brands and companies that activated TikTok branding and awareness campaigns with sponsored content achieving at least 10,000 views and were sponsored by players from the food and drink industry achieved 981.3 million views. The second strongest industry was entertainment, having sponsored branding and awareness videos that made 572 million views on the platform.