Distribution of online marketplace visitors in Ghana 2020, by age
most popular online marketplace is Jumia, which operates in several other African countries.
In 2020, Ghana's young population made up the largest group of online marketplace visitors in the country. Specifically, most visitors were aged 25 to 34 years, which held more than 34 percent of the total share of visitors. Also, about 22 percent of the web visitors were between the ages 35 and 44, the second largest group. Overall in Ghana, the