Most well-known watch brands in the United States 2023
Apple Watch leads the charts. The American brand is recognized by 88 percent of online respondents, followed closely by Swiss watchmaker Rolex with 86 percent brand awareness. Coming in third on this list is Samsung Galaxy Watch with a brand awareness of 79 percent.
For this study, brand awareness was surveyed employing the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
Interested in more detailed results covering all brands of this ranking and many more? Explore GCS Brand Profiles. These statistics show results of the Brand KPI survey.
When it comes to the most well-known watch brands in the U.S., For this study, brand awareness was surveyed employing the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
Interested in more detailed results covering all brands of this ranking and many more? Explore GCS Brand Profiles. These statistics show results of the Brand KPI survey.