In 2023, TV advertising revenue in Germany was estimated at 4.3 billion euros. Linear TV accounted for four billion out of the total and online TV for 275 million. TV is the strongest ad medium in Germany, with a 40 percent
TV advertising revenue in Germany in 2023, by platform (in million euros)
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Other statistics that may interest you TV advertising in Germany
Market overview
5
- Premium Statistic Ad spending in Germany 2014-2023
- Premium Statistic Distribution of ad spend in Germany 2023, by medium
- Premium Statistic TV advertising revenues in Germany 2017-2027
- Premium Statistic TV ad revenue growth in Germany 2018-2027
- Premium Statistic TV advertising inflation rate in Europe 2023, by country
Market leaders
6
- Premium Statistic TV ad revenue in Germany 2022, by marketer
- Premium Statistic TV ad spend in Germany 2023, by industry
- Premium Statistic TV ad spend growth in Germany 2023, by industry
- Premium Statistic Largest free TV advertisers in Germany 2022
- Premium Statistic Companies with highest TV ad spending increases in Germany 2023
- Premium Statistic Companies with most free TV spots aired in Germany 2022
Segments
6
- Premium Statistic TV ad revenue in Germany 2023, by platform
- Premium Statistic Linear TV ad revenue in Germany 2017-2027
- Premium Statistic Online TV ad revenue in Germany 2017-2027
- Premium Statistic Net advertising revenue of private TV broadcasters in Germany 2005-2022
- Premium Statistic Advertising revenue of TV broadcaster ARD in Germany 2021-2023
- Premium Statistic Advertising revenue of TV broadcaster ZDF in Germany 2021-2023
Consumer insights
6
- Basic Statistic Daily time spent watching television in Germany 1997-2023
- Basic Statistic Television consumption in Germany in 2022, by age group
- Basic Statistic Market share of selected TV stations in Germany 2023
- Premium Statistic Main channels of new brand discovery Germany Q3 2023
- Premium Statistic Non-digital advertising touchpoints in Germany 2024
- Premium Statistic Activities carried out during parallel use of TV and internet in Germany 2023
Further Content: You might find this interesting as well
PwC. (September 12, 2023). TV advertising revenue in Germany in 2023, by platform (in million euros) [Graph]. In Statista. Retrieved June 01, 2024, from https://www.statista.com/statistics/1363220/tv-ad-revenue-platform-germany/
PwC. "TV advertising revenue in Germany in 2023, by platform (in million euros)." Chart. September 12, 2023. Statista. Accessed June 01, 2024. https://www.statista.com/statistics/1363220/tv-ad-revenue-platform-germany/
PwC. (2023). TV advertising revenue in Germany in 2023, by platform (in million euros). Statista. Statista Inc.. Accessed: June 01, 2024. https://www.statista.com/statistics/1363220/tv-ad-revenue-platform-germany/
PwC. "Tv Advertising Revenue in Germany in 2023, by Platform (in Million Euros)." Statista, Statista Inc., 12 Sep 2023, https://www.statista.com/statistics/1363220/tv-ad-revenue-platform-germany/
PwC, TV advertising revenue in Germany in 2023, by platform (in million euros) Statista, https://www.statista.com/statistics/1363220/tv-ad-revenue-platform-germany/ (last visited June 01, 2024)
TV advertising revenue in Germany in 2023, by platform (in million euros) [Graph], PwC, September 12, 2023. [Online]. Available: https://www.statista.com/statistics/1363220/tv-ad-revenue-platform-germany/