U.S. average in-app spending on mobile gaming 2023, by app publisher
According to a January 2023 study of iOS users in the United States, Gram Games, the Zynga-owned developer of Merge Dragons, reported an average of 31.45 U.S. dollars in in-app spending from users during the examined month. Playtika Santa Monica averaged 6.86 U.S. dollars in spending per mobile gamer. Supertreat followed, with U.S. mobile gamers spending approximately 6.5 U.S. dollars on apps published by the German-based gaming developer.