Most popular countries to make cross-border online purchases 2023
According to a survey of global cross-border shoppers in 41 countries, China was the most popular market to buy online from abroad, with 37 percent of respondents stating that they shopped from Chinese e-commerce sites. Germany ranked second with 13 percent, followed by the U.S. with 10 percent. Figures are based on the foreign markets where buyers made their most recent cross-border purchase.