McDonald's ad spend globally 2014-2023
Globally-known quick service restaurant (QSR) chain McDonald’s spent approximately 388.9 million U.S. dollars on advertising worldwide in 2023, down from 398.3 million the previous year. Advertising costs are divided into two categories: contributions to advertising cooperatives and production costs for radio and TV advertising. Contributions to advertising cooperatives accounted for 347.2 million U.S. dollars and production costs for 41.7 million in 2023.