During an September 2023 survey carried out among digital media buyers from brands, agencies, and AdTech from the United States, 27 percent named decreased access to consumer data and/or cookies as one of the top three digital media challenges their organization would face in the upcoming 12 months; 21 percent of interviewees said that advertising around political content or election coverage would be one of the leading challenges.
Digital media challenges according to digital media professionals in the United States in 2024
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Integral Ad Science. (December 31, 2023). Digital media challenges according to digital media professionals in the United States in 2024 [Graph]. In Statista. Retrieved June 01, 2024, from https://www.statista.com/statistics/552656/digital-media-challenges/
Integral Ad Science. "Digital media challenges according to digital media professionals in the United States in 2024." Chart. December 31, 2023. Statista. Accessed June 01, 2024. https://www.statista.com/statistics/552656/digital-media-challenges/
Integral Ad Science. (2023). Digital media challenges according to digital media professionals in the United States in 2024. Statista. Statista Inc.. Accessed: June 01, 2024. https://www.statista.com/statistics/552656/digital-media-challenges/
Integral Ad Science. "Digital Media Challenges According to Digital Media Professionals in The United States in 2024." Statista, Statista Inc., 31 Dec 2023, https://www.statista.com/statistics/552656/digital-media-challenges/
Integral Ad Science, Digital media challenges according to digital media professionals in the United States in 2024 Statista, https://www.statista.com/statistics/552656/digital-media-challenges/ (last visited June 01, 2024)
Digital media challenges according to digital media professionals in the United States in 2024 [Graph], Integral Ad Science, December 31, 2023. [Online]. Available: https://www.statista.com/statistics/552656/digital-media-challenges/