Digital advertising formats in the U.S. - statistics & facts
Key insights
- Internet advertising spending in the U.S.
- 225bn USD
Detailed statistics
Online advertising revenue in the U.S. 2000-2023
- Share of search in digital ad revenue in the U.S.
- 40%
Detailed statistics
Breakdown of U.S. online ad revenue 2023, by format
- Share of media budgets devoted to digital
- 78.4%
Detailed statistics
Share of digital in media budgets in the U.S. 2024, by format
Editor’s Picks Current statistics on this topic
Further recommended statistics
Overview
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- Basic Statistic Online advertising revenue in the U.S. 2000-2023
- Premium Statistic Change in digital ad spend in the U.S. 2021-2027
- Basic Statistic Breakdown of U.S. online ad revenue 2023, by format
- Premium Statistic Digital ad spend growth in the U.S. 2024, by format
- Premium Statistic Digital ad viewability rates in the U.S. 2020-2022, by format
- Premium Statistic Leading digital ad strategies & formats in the U.S. 2023
- Premium Statistic Average revenue (ARPU) in the Digital Advertising market United States 2018-2028
Overview
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Basic Statistic
Online advertising revenue in the U.S. 2000-2023
Online advertising revenue in the U.S. 2000-2023
Online advertising revenue in the United States from 2000 to 2023 (in billion U.S. dollars)
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Premium Statistic
Change in digital ad spend in the U.S. 2021-2027
Change in digital ad spend in the U.S. 2021-2027
Change in digital advertising spending in the United States from 2021 to 2027
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Basic Statistic
Breakdown of U.S. online ad revenue 2023, by format
Breakdown of U.S. online ad revenue 2023, by format
Breakdown of online advertising revenue in the United States in 2023, by format
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Premium Statistic
Digital ad spend growth in the U.S. 2024, by format
Digital ad spend growth in the U.S. 2024, by format
Change in digital advertising spending in the United States in 2024, by format
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Premium Statistic
Digital ad viewability rates in the U.S. 2020-2022, by format
Digital ad viewability rates in the U.S. 2020-2022, by format
Digital advertising viewability rates in the United States from 1st half 2020 to 2nd half 2022, by format and device
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Premium Statistic
Leading digital ad strategies & formats in the U.S. 2023
Leading digital ad strategies & formats in the U.S. 2023
Change in attention paid to digital advertising strategies and formats in the United States in 2023 (versus 2022)
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Premium Statistic
Average revenue (ARPU) in the Digital Advertising market United States 2018-2028
Average revenue (ARPU) in the Digital Advertising market United States 2018-2028
Average revenue per unit (ARPU) in the Digital Advertising market for different segments United States from 2018 to 2028
Display advertising
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- Premium Statistic Ad spending of the banner advertising industry in the U.S. 2019-2028
- Premium Statistic Ad spending of the video advertising industry in the U.S. 2019-2028
- Premium Statistic Programmatic display ad spending in the U.S. 2018-2024
- Premium Statistic Top video ad types considered a must-buy by marketers in the U.S. 2023
- Premium Statistic Monthly YouTube ad revenue in the U.S. 2023
- Premium Statistic TikTok net ad revenue in the U.S. 2021-2024
- Premium Statistic CTV ad spend in the U.S. 2019-2027
Display advertising
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Premium Statistic
Ad spending of the banner advertising industry in the U.S. 2019-2028
Ad spending of the banner advertising industry in the U.S. 2019-2028
Ad spending of the banner advertising market in the United States from 2019 to 2028 (in billion U.S. dollars)
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Premium Statistic
Ad spending of the video advertising industry in the U.S. 2019-2028
Ad spending of the video advertising industry in the U.S. 2019-2028
Ad spending of the video advertising market in the United States from 2019 to 2028 (in billion U.S. dollars)
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Premium Statistic
Programmatic display ad spending in the U.S. 2018-2024
Programmatic display ad spending in the U.S. 2018-2024
Programmatic digital display advertising spending in the United States from 2018 to 2024 (in billion U.S. dollars)
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Premium Statistic
Top video ad types considered a must-buy by marketers in the U.S. 2023
Top video ad types considered a must-buy by marketers in the U.S. 2023
Leading video ad types being considered a must-buy by marketers in the United States as of March 2023
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Premium Statistic
Monthly YouTube ad revenue in the U.S. 2023
Monthly YouTube ad revenue in the U.S. 2023
YouTube advertising revenue in the United States from June 2023 to October 2023 (in billion U.S. dollars)
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Premium Statistic
TikTok net ad revenue in the U.S. 2021-2024
TikTok net ad revenue in the U.S. 2021-2024
TikTok net advertising revenue in the United States from 2021 to 2024 (in billion U.S. dollars)
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Premium Statistic
CTV ad spend in the U.S. 2019-2027
CTV ad spend in the U.S. 2019-2027
Connected TV (CTV) advertising spending in the United States from 2019 to 2027 (in billion U.S. dollars)
Search advertising
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- Premium Statistic Ad spending of the search advertising industry in the U.S. 2019-2028
- Premium Statistic Most used search engines by brand in the U.S. 2023
- Basic Statistic Google: annual advertising revenue 2001-2023
- Premium Statistic Share of search in Google's ad revenue in the U.S. 2019-2024
- Premium Statistic GoogleAds CPC in North America 2023, by country
- Premium Statistic Microsoft Corporation search ad revenue 2016-2023
- Premium Statistic U.S. adults trust on online search results generated by algorithm 2023
- Premium Statistic U.S. adults trust on online search results generated by AI 2023
- Premium Statistic U.S. adults using generative AI usage first for online search 2023-2027
Search advertising
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Premium Statistic
Ad spending of the search advertising industry in the U.S. 2019-2028
Ad spending of the search advertising industry in the U.S. 2019-2028
Ad spending of the search advertising market in the United States from 2019 to 2028 (in billion U.S. dollars)
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Premium Statistic
Most used search engines by brand in the U.S. 2023
Most used search engines by brand in the U.S. 2023
Most used search engines by brand in the U.S. as of December 2023
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Basic Statistic
Google: annual advertising revenue 2001-2023
Google: annual advertising revenue 2001-2023
Advertising revenue of Google from 2001 to 2023 (in billion U.S. dollars)
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Premium Statistic
Share of search in Google's ad revenue in the U.S. 2019-2024
Share of search in Google's ad revenue in the U.S. 2019-2024
Share of search in Google's advertising revenue in the United States from 2019 to 2024
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Premium Statistic
GoogleAds CPC in North America 2023, by country
GoogleAds CPC in North America 2023, by country
Average cost-per-click (CPC) in Google Ads search advertising in North America in May 2023, by country (in U.S. dollars)
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Premium Statistic
Microsoft Corporation search ad revenue 2016-2023
Microsoft Corporation search ad revenue 2016-2023
Microsoft Corporation's search advertising revenue in fiscal years 2016 to 2023 (in billion U.S. dollars)
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Premium Statistic
U.S. adults trust on online search results generated by algorithm 2023
U.S. adults trust on online search results generated by algorithm 2023
Level of trust on online search results generated by an algorithm among adults in the United States as of February 2023
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Premium Statistic
U.S. adults trust on online search results generated by AI 2023
U.S. adults trust on online search results generated by AI 2023
Level of trust on online search results generated by artificial intelligence among adults in the United States as of February 2023
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Premium Statistic
U.S. adults using generative AI usage first for online search 2023-2027
U.S. adults using generative AI usage first for online search 2023-2027
Number of adults in the United States using generative artificial intelligence (AI) first for online search in 2023 and 2027 (in millions)
Audio advertising
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- Premium Statistic Digital audio ad spend in the U.S. 2016-2023
- Premium Statistic Digital audio services ad spend in the U.S. 2023-2027
- Premium Statistic Radio station ad revenues in the U.S. 2006-2023, by type
- Premium Statistic Radio local digital advertising revenue in the U.S. 2002-2023
- Premium Statistic U.S. podcast advertising revenue in the U.S. 2015-2025
- Premium Statistic Podcast ad loads in the U.S. Q1 2023-Q1 2024
- Premium Statistic Top consumer preferences for digital audio ads in the U.S. 2023
Audio advertising
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Premium Statistic
Digital audio ad spend in the U.S. 2016-2023
Digital audio ad spend in the U.S. 2016-2023
Digital audio advertising spending in the United States from 2016 to 2023 (in billion U.S. dollars)
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Premium Statistic
Digital audio services ad spend in the U.S. 2023-2027
Digital audio services ad spend in the U.S. 2023-2027
Digital audio services advertising spending in the United States from 2023 to 2027 (in billion U.S. dollars)
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Premium Statistic
Radio station ad revenues in the U.S. 2006-2023, by type
Radio station ad revenues in the U.S. 2006-2023, by type
Radio station advertising revenues in the United States from 2006 to 2023, by type (in billion U.S. dollars)
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Premium Statistic
Radio local digital advertising revenue in the U.S. 2002-2023
Radio local digital advertising revenue in the U.S. 2002-2023
Radio local digital advertising revenue in the United States from 2002 to 2023 (in million U.S. dollars)
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Premium Statistic
U.S. podcast advertising revenue in the U.S. 2015-2025
U.S. podcast advertising revenue in the U.S. 2015-2025
Podcast advertising revenue in the United States from 2015 to 2025 (in million U.S. dollars)
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Premium Statistic
Podcast ad loads in the U.S. Q1 2023-Q1 2024
Podcast ad loads in the U.S. Q1 2023-Q1 2024
Podcast advertising loads in the United States from 1st quarter 2023 to 1st quarter 2024
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Premium Statistic
Top consumer preferences for digital audio ads in the U.S. 2023
Top consumer preferences for digital audio ads in the U.S. 2023
Leading preferences for ads on digital audio platforms among consumers in the United States as of June 2023
Social media advertising
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- Premium Statistic Revenue of the social media advertising industry in the U.S. 2019-2028
- Premium Statistic Digital Market Outlook: social media ad spend in the U.S. 2018-2027, by device
- Premium Statistic Digital Market Outlook: SM ad spend per internet user U.S. 2019-2028, by device
- Premium Statistic Largest social media platforms in the U.S. 2023, by revenue
- Premium Statistic Social media ad spend in the U.S. 2020-2023, by platform
- Premium Statistic Most used social media channels for brand interaction in the U.S. 2023
- Premium Statistic Social media ad reach in the United States 2024, by platform
Social media advertising
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Premium Statistic
Revenue of the social media advertising industry in the U.S. 2019-2028
Revenue of the social media advertising industry in the U.S. 2019-2028
Revenue of the social media advertising market in the United States from 2019 to 2028 (in billion U.S. dollars)
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Premium Statistic
Digital Market Outlook: social media ad spend in the U.S. 2018-2027, by device
Digital Market Outlook: social media ad spend in the U.S. 2018-2027, by device
Social media advertising spending in the United States from 2018 to 2027, by device (in billion U.S. dollars)
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Premium Statistic
Digital Market Outlook: SM ad spend per internet user U.S. 2019-2028, by device
Digital Market Outlook: SM ad spend per internet user U.S. 2019-2028, by device
Social media advertising average spending per internet user in the United States from 2019 to 2028, by device (in U.S. dollars)
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Premium Statistic
Largest social media platforms in the U.S. 2023, by revenue
Largest social media platforms in the U.S. 2023, by revenue
Leading social media platforms in the United States in 2023, by ad revenue (in billion U.S. dollars)
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Premium Statistic
Social media ad spend in the U.S. 2020-2023, by platform
Social media ad spend in the U.S. 2020-2023, by platform
Share of selected platforms in social media advertising spending in the United States from September 2020 to August 2023
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Premium Statistic
Most used social media channels for brand interaction in the U.S. 2023
Most used social media channels for brand interaction in the U.S. 2023
Social media channels most used by internet users in the United States to interact with brands in 2022 and 2023
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Premium Statistic
Social media ad reach in the United States 2024, by platform
Social media ad reach in the United States 2024, by platform
Reach of social media advertising in the United States as of January 2024, by platform
Marketer insights
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- Premium Statistic Digital media that drive post-purchase advocacy best in the U.S. 2024
- Premium Statistic Digital ad channels with increased ad spend in the U.S. 2024
- Premium Statistic Digital channels seen as most vulnerable to ad fraud in the U.S. 2023
- Premium Statistic Popularity of programmatic buying in the U.S. 2024, by platform
- Premium Statistic Top ad formats for optimization towards attention in the U.S. 2023
Marketer insights
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Premium Statistic
Digital media that drive post-purchase advocacy best in the U.S. 2024
Digital media that drive post-purchase advocacy best in the U.S. 2024
Digital media that drove post-purchase advocacy best according to marketers in the United States as of April 2024
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Premium Statistic
Digital ad channels with increased ad spend in the U.S. 2024
Digital ad channels with increased ad spend in the U.S. 2024
Share of ad buyers who were planning to increase spending on selected digital advertising channels due to legislation and third-party cookie deprecation in the United States as of February 2024
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Premium Statistic
Digital channels seen as most vulnerable to ad fraud in the U.S. 2023
Digital channels seen as most vulnerable to ad fraud in the U.S. 2023
Digital channels and formats seen as the most vulnerable to ad fraud according to digital media professionals in the United States as of September 2023
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Premium Statistic
Popularity of programmatic buying in the U.S. 2024, by platform
Popularity of programmatic buying in the U.S. 2024, by platform
Share of advertisers who expected the majority of their spending on selected channels would be programmatic or direct in the United States in 2024
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Premium Statistic
Top ad formats for optimization towards attention in the U.S. 2023
Top ad formats for optimization towards attention in the U.S. 2023
Devices, environments, and advertising formats digital media experts would like to have optimized towards attention in the United States as of August 2023
Consumer insights
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- Premium Statistic Digital advertising touchpoints in the U.S. 2024
- Premium Statistic Channels used for product research in the Americas 2023
- Premium Statistic Website types where consumers are receptive to advertising in the U.S. 2023
- Premium Statistic Media with highest purchase intent influence among children in the U.S. 2023
- Premium Statistic Media where U.S. children have seen/heard ads 2023
Consumer insights
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Premium Statistic
Digital advertising touchpoints in the U.S. 2024
Digital advertising touchpoints in the U.S. 2024
Digital advertising touchpoints in the U.S. as of March 2024
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Premium Statistic
Channels used for product research in the Americas 2023
Channels used for product research in the Americas 2023
Digital channels used by consumers to research products they intended to purchase in selected countries in the Americas as of April 2023
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Premium Statistic
Website types where consumers are receptive to advertising in the U.S. 2023
Website types where consumers are receptive to advertising in the U.S. 2023
Websites types where consumers said they were most receptive to advertising in the United States in 3rd quarter 2023
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Premium Statistic
Media with highest purchase intent influence among children in the U.S. 2023
Media with highest purchase intent influence among children in the U.S. 2023
Media where children saw an ad for the last thing they asked their parents to buy in the United States as of 2nd quarter 2023
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Premium Statistic
Media where U.S. children have seen/heard ads 2023
Media where U.S. children have seen/heard ads 2023
Media where children saw or heard advertising in the United States as of October 2023
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