Toys for adults market size in Japan FY 2018-2022
In fiscal year 2022, the high-targeted toys market in Japan was valued at around 171 billion Japanese yen, representing an increase of 27 percent compared to the previous year. The toy market targeting adult customers commonly refers to toys that aim at rousing the feeling of nostalgia and include various categories like character toys, jigsaw puzzles, and electronic toys among others.