Canada: Instagram users 2024, by age group
In March 2024, there were over 19.9 million Instagram users in Canada, accounting for 51.1 percent of the country's population. The social media platform found its largest user base with 25 to 34 year olds, accounting for 31.2 percent of all users. Users aged 18 to 24 years made up 24.1 percent of the country's Instagram audience, whilst 35 to 44 year old users made up 19.6 percent of the platform's user base in Canada.