J. G. Navarro
Research expert covering advertising and marketing with a focus on South America
Detailed statistics
Ad spending in selected markets worldwide 2024
Detailed statistics
Advertising spending in Brazil 2022-2026
Detailed statistics
Ad spending distribution in Brazil 2023, by medium
Ad media owners' revenue worldwide from 2018-2028
Advertising media owners' revenue worldwide from 2018 to 2028 (in billion U.S. dollars)
Advertising spending worldwide 2024, by region
Advertising spending worldwide in 2024, by region (in billion U.S. dollars)
Ad spending in selected markets worldwide 2024
Advertising spending in selected markets worldwide in 2024 (in billion U.S. dollars)
Advertising spending in Latin America 2022-2026
Advertising spending in Latin America from 2022 to 2026 (in billion U.S. dollars)
Annual change in advertising spending in Latin America 2021-2026
Annual change in advertising spending in Latin America from 2021 to 2026
Distribution of ad spending in selected countries in Latin America 2022, by format
Distribution of advertising spending in selected countries in Latin America in 2022, by format
Advertising spending in selected countries in Latin America & the Caribbean 2017-2028
Advertising spending in selected countries in Latin America and the Caribbean from 2017 to 2028 (in million U.S. dollars)
Change in ad spending in selected countries in Latin America 2024
Change in advertising spending in selected countries in Latin America in 2024
Advertising spending in Brazil 2022-2026
Advertising spending in Brazil from 2022 to 2026 (in billion U.S. dollars)
Annual change in advertising spending in Brazil 2021-2026
Annual change in advertising spending in Brazil from 2021 to 2026
Ad spending distribution in Brazil 2023, by medium
Distribution of advertising spending in Brazil in 2023, by medium
Change in advertising spending in Brazil 2022, by medium
Change in advertising spending in Brazil in 2022, by medium
CAGR of traditional and digital advertising spending in Brazil 2021-2026
Compound annual growth rate (CAGR) of traditional and digital advertising spending in Brazil between 2021 and 2026
Advertising spending of the Brazilian federal government 2018-2023
Advertising spending of the Brazilian federal government from 2018 to 2023 (in million Brazilian reals)
Distribution of advertising and marketing agencies in Brazil 2024, by segment
Distribution of advertising and marketing agencies in Brazil as of January 2024, by segment
Most profitable services according to advertising & marketing agencies in Brazil 2024
Most profitable services according to advertising and marketing agencies in Brazil as of January 2024
Most effective client acquisition tactics according to ad agencies in Brazil 2024
Most effective client acquisition tactics according to advertising and marketing agencies in Brazil as of January 2024
Activities advertising and marketing agencies outsourced the most in Brazil 2024
Activities advertising and marketing agencies outsourced the most in Brazil as of January 2024
Change in sales of advertising and marketing agencies in Brazil 2023
Change in sales of advertising and marketing agencies in Brazil in 2023
Most effective creative agencies Latin America 2022
Most effective creative agencies in Latin America in 2022 (index score)
Digital advertising spending in Brazil 2015-2023
Digital advertising spending in Brazil from 2015 to 2023 (in billion Brazilian reals)
Share of companies paying for online ads in Brazil 2019-2022
Percentage of companies paying for online advertisements in Brazil in 2019 and 2022
Leading brands in Brazil 2022, by estimated digital advertising spending
Leading brands in Brazil in 2022, by estimated digital advertising spending (in million U.S. dollars)
Distribution of digital advertising spending in Brazil 2023, by device
Distribution of digital advertising spending in Brazil in 2023, by device
Digital ad spending distribution in Brazil 2023, by format
Distribution of digital advertising spending in Brazil in 2023, by format
Distribution of digital advertising spending in Brazil 2023, by purchase model
Distribution of digital advertising spending in Brazil in 2023, by purchase model
Programmatic ad spend in Brazil 2017-2026
Programmatic advertising spending in Brazil from 2017 to 2026 (in billion U.S. dollars)
Influencer advertising spending in Brazil 2019-2029
Influencer advertising spending in Brazil from 2019 to 2029 (in million U.S. dollars)
Top advertisers in Brazil 2022, by advertising spending
Leading advertisers in Brazil in 2022, by advertising spending (in million Brazilian reals)
TV advertising spending in Brazil 2019-2022, by type
TV advertising spending in Brazil from 2019 to 2022, by type (in billion Brazilian reals)
TV ad spending as a share e of total ad expenditure in Brazil 2016-2022, by type
TV advertising spending as a percentage of total advertising expenditure in Brazil from 2016 to 2022, by type
Out-of-home (OOH) advertising expenditure in Brazil 2018-2022
Out-of-home (OOH) advertising spending in Brazil from 2018 to 2022 (in billion Brazilian reals)
Radio advertising expenditure in Brazil 2018-2022
Radio advertising spending in Brazil from 2018 to 2022 (in billion Brazilian reals)
Largest radio advertising sectors in Brazil H1 2022
Sectors with highest radio advertising spending share in Brazil in 1st half 2022
Newspaper advertising spending in Brazil 2009-2022
Newspaper advertising spending in Brazil from 2009 to 2022 (in billion Brazilian reals)
Magazine advertising spending in Brazil 2009-2022
Magazine advertising spending in Brazil from 2009 to 2022 (in billion Brazilian reals)
Level of trust in selected media in Brazil 2022
Level of trust in selected media in Brazil as of November 2022
Main channels of new brand discovery Brazil Q3 2023
Most common sources of new brand, product, and service discovery among internet users in Brazil as of 3rd quarter 2023
Non-digital advertising touchpoints in Brazil 2024
Non-digital advertising touchpoints in Brazil as of March 2024
Digital advertising touchpoints in Brazil 2024
Digital advertising touchpoints in Brazil as of March 2024
Attitudes towards online advertising in Brazil 2024
Attitudes towards online advertising in Brazil as of March 2024
Gen Z attitudes to online advertising in Brazil in 2023
Attitudes to online advertising by Gen Z in Brazil in 2023
Parental pieces of advice about online ads in Brazil 2023, by child's age group
Pieces of advice parents or guardians gave to their children regarding online ads in Brazil as of July 2023, by child's age group
Share of minors asking for a product due to online ads in Brazil 2023, by age group
Percentage of minors asking for a product after accessing online ads according to their parents or guardians in Brazil as of July 2023, by age group
Online ads' impact on minors' purchase intentions in Brazil 2023, by age and category
Percentage of minors who asked for a product after accessing online ads according to their parents or guardians in Brazil as of July 2023, by age group and product category
Parents buying items kids asked for due to online ads in Brazil 2023, by age group
Percentage of parents or guardians who bought a product their children asked for after accessing online ads in Brazil as of July 2023, by age group
Share of minors accessing inappropriate online ads in Brazil 2023, by age group
Percentage of minors who had access to online ads inappropriate for their age according to their parents or guardians in Brazil as of July 2023, by age group
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