J. G. Navarro
Research expert covering advertising and marketing with a focus on South America
Get in touch with us nowIn 2022, TV – including free-to-air TV, pay TV, and TV merchandising – attracted little more than 48 percent of the total advertising spending in Brazil.
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Overview
Advertising market in Brazil
Agencies
Digital advertising
Traditional advertising
Consumer insights
Spotlight: online Gen Z & Gen Alpha consumers in Brazil
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